Which ideas to show their clients In the decision there is a lot of programmatic In agency work, one of the most crucial and important parts is the relationship that is established with the client. The agency needs to establish valuable links with its clients, which means constantly working on relationships with them, but also convincing them of usa phone list worth, that they bring something outstanding to the business and that they are managing to offer them a creative and unique vision that they could not get otherwise. To do this, the ideas and proposals they present are the key element, the usa phone list and outstanding issue that will help the company that is their client feel that they are doing their job or to connect effectively with them. Therefore, the proposals are very valuable and have an impact that goes far beyond simple work. But how exactly do they decide what to show and what not to show? What is it that makes agencies opt for one idea and not another when establishing what they are going to show their clients? The truth is that the agencies use very little science to determine what they show and yes, instead, many more criteria of those that are based on instinct.
That is what three experts from several universities and an agency have just determined in a joint study whose conclusions have just been published in the Journal of Advertising Research (JAR). According to data from the study, usa phone list was based on interviews and surveys with 144 agency executives, agencies use experience and instinct to decide what to usa phone list the client. This is intersected with certain analytics to determine what customers usa phone list going to like. Even so, and as the analysis of the main methods used and the routes that dominate the list in terms of percentages shows, it can be seen that the main thing is in elements that are much less scientific and much more associated with the work that has been carried out. over time. Ways to decide what is best What are the main ways that are followed to determine what to show and what will be the main ideas with which you will try to reach the client? The main selection method is what they called recognize.
It is the route that is used in 31% of the cases, in which past experience is used to determine what to show. In this field, what matters is what has already become routine within the agency and the experiences that have been had in the past. From them, it is determined how to act and how the client is expected to respond to the idea. The big problem with this type of usa phone list and this way of reaching consumers is that it enters into a kind of cycle: decisions are being made almost in perpetuity that bet on what is safe. The next most popular usa phone list to determine the idea to be presented is what they have called top. It is what is used in 16% of the decisions and part of the instinct and trying to get the best of the ideas. They choose what they think will work best. Behind them are the know-how (10%), which is based on experiences and what senior executives think, and the breakdown (8%), which uses a lot of analysis and is supported by algorithms to make decisions.